Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy

Global agreement enables Riyadh Air to distribute its content, including NDC and traditional fares, through Sabre’s extensive marketplace

RIYADH, Saudi Arabia, and SOUTHLAKE, Texas – In a landmark move for the global travel industry, Sabre Corporation (NASDAQ: SABR), a leading travel technology powerhouse, has inked a global distribution agreement with Riyadh Air, Saudi Arabia’s newly launched national carrier. This pivotal partnership marks Sabre as the first global distribution provider to team up with Riyadh Air, highlighting the deepening of their existing IT collaboration. The agreement cements Sabre’s vital role in powering Riyadh Air’s ambitious retailing and distribution vision, as the airline gears up to redefine air travel experiences and elevate Saudi Arabia’s aviation presence on the world stage.

The collaboration will enable Riyadh Air to utilize Sabre’s advanced technology solutions, including its multi-source approach to content distribution, which seamlessly integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership enables Riyadh Air to deliver dynamic, personalized travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre’s extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences.

“Sabre is well-positioned to support Riyadh Air’s retailing and distribution strategies,” said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. “Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air’s ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today’s travelers.”

Since its launch, Riyadh Air has been at the forefront of innovation in aviation, aiming to become the first native digital airline in the world. This partnership underscores Riyadh Air’s commitment to delivering exceptional customer experiences through advanced technology and seamless retailing strategies.

“Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distribution,” said Vincent Coste, Chief Commercial Officer, Riyadh Air. “Sabre’s extensive global reach and innovative technology will enable us to connect with travelers worldwide while enhancing their booking experiences through dynamic, personalized content. This partnership not only supports our retailing strategy but also complements our earlier selection of SabreMosaic™, strengthening the foundation of our long-term collaboration and positioning us for rapid growth globally.”

This agreement is a continuation of the strategic partnership between Sabre and Riyadh Air, which includes the airline’s selection of SabreMosaic™ for its Offer Management capabilities. SabreMosaic™ empowers Riyadh Air to optimize their offers and create a highly personalized experience for travelers. This technology, combined with Sabre’s comprehensive distribution platform, strengthens Riyadh Air’s ability to drive revenue and enhance customer satisfaction across its global network.

Last Updated on May 18, 2025 by Darell Tan